Journal of higher education curriculum studies

Journal of higher education curriculum studies

Developing an AI-Based Undergraduate Curriculum in Tourism Management with a Multifaceted Grounded Theory Approach

Document Type : Research Paper

Authors
mahnaz asadi 1
javad hatami 2
amir hossien mehdi zadeh 3
1 PhD student in Curriculum Planning, , Science and Research Branch,,Islamic Azad University , Tehran, Iran.
2 Professor, Department of Curriculum Planning, Tarbiat Modares University, Tehran, Iran.
3 Assistant Professor, Curriculum Planning Department, Islamic Azad University, Research Sciences Branch, Tehran, Iran.
10.22034/hecs.2025.511763.2005
Abstract
The aim of the present study is to develop undergraduate tourism management curricula based on artificial intelligence. For this purpose, two qualitative research approaches were used, including content analysis and multi-faceted data analysis through Max-Quda software. The samples were selected theoretically, with 7 people. In the content analysis section, the focus was on the similarities and differences in responses in 4 artificial intelligence algorithms. In the multi-faceted data analysis, concepts were developed to present a paradigm model in the form of causalities (knowledge base of tourism curriculum based on artificial intelligence, learning module for tourism students based on artificial intelligence, teaching module for tourism instructors based on artificial intelligence, evaluation module for tourism disciplines based on artificial intelligence), main categories (students, instructors), intervenors (organizational, process, financial and economic), contexts and platforms (structural, systemic, human), solutions (financial-managerial, ethical-social, organizational) and consequences (student level, instructor level, macro-industry level).
Keywords
Tourism management
curriculum
education intelligence
data analysis
multifaceted data-driven approach
Subjects
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Journal of higher education curriculum studies
Volume 15, Issue 30
March 2025
Pages 83-111